Katherine Mackenzie, a consultant for M+R Strategic Services will take us behind the scenes of the Obama Campaign’s new media strategy. She will be presenting key findings from the report Online Tactics and Success: An Examination of the Obama for American New Media Campaign that M+R Strategic Services prepared for the Wilburforce and Brainerd Foundations.
Archive Tips
Archived tips provide helpful pointers for grassroots organizers on using technology. These tips were written many years ago and may be outdated. All PowerBase releated tips can be found on the PowerBase Tips Page.
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Here is an interesting NYT article about using sms/text messages strategically. The target audience is for-profit businesses, but the tips go beyond making money to talk about how to develop relationships with clientele (i.e. constituents), and the potential that texting has, if used strategically, to collect information on recipients.
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Patrick Reinsborough and Doyle Canning of smartMeme will deepen the framing and messaging discussion by introducing the set of tools smartMeme has evolved to help groups develop a story-based approach to frames and messages.
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Katherine McFate of the Ford Foundation will provide an overview of the importance and value of framing as well as different approaches to developing powerful frames.
Katherine will also present new polling information that gives a snapshot of current trends in public opinion – invaluable information as organizations work to create resonant frames and messages.
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Electronic Media and Digital Storytelling Resources - Media creation examples and digital story telling resources.
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What is an acceptable frequency re: events on Facebook? We have two events within a week and I'm trying to think that through. Also just want to point out that FB yields lots of yeses but few come through. Are others finding this to be true? It feels like a more of an "I am down" type of yes, that doesn't generate a lot for live events. Maybe better for strictly online events?
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In a world saturated with media, communications can be a powerful strategy in changing the world we live in. The secret to smart and effective communications isn’t in the hottest new social networking site, or using text messages to reach your audience. Communications truly becomes effective when strategic communications thinking is manifested in all aspects of your work.
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As a part of KFTC's member outreach / communications strategy this year, we want to offer phone call gatherings, on a host of different topics, that are member-chosen and member-directed. Along with the call, we would like to be able to offer a visual presentation with some of the information--for example, a powerpoint. A leader member or staff member would present some information to start the conversation and folks would be simultaneously seeing the powerpoint, then after, we would have open conversation and Q and A.
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Social Values Organizing offers an innovative approach to bottom up organizing, combining the best of traditional organizing, like face to face contacts and grassroots leadership development, with a new method to develop framing, messaging and even identify the policy issues and campaign activities we ask people to support and get involved in.
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My organization has three offices in different cities and we want to be able to efficiently share our calendars with each other. Some staff has outlook, but others do not and some have macs and others pcs. Is there anything besides google calendars that works for internal sharing of our calendars?
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