Katherine Mackenzie, a consultant for M+R Strategic Services will take us behind the scenes of the Obama Campaign’s new media strategy. She will be presenting key findings from the report Online Tactics and Success: An Examination of the Obama for American New Media Campaign that M+R Strategic Services prepared for the Wilburforce and Brainerd Foundations.
The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.
Here are links to additional materials: