This REVERB training will help participants learn how to:
- Use and design your emails to get your constituents to pay attention to your messages
- Use and design your website to better engage your audience
- Use Twitter in appropriate ways for your organizing and communication campaigns
- Use Facebook in ways to enhance your outreach efforts for your organizing and communications
- Write an “elevator pitch” for use on your website and other communications
- Use imagery to tell your story
- Use video to tell your story to a targeted audience
- How to integrate communications technology for your overall campaign strategies
- Be agile in planning your communications using workflows and other planning tools
- Improve your collection of meaningful data and learn how data can inform your communications strategies and your technology choices to effectively engage your constituents
- Implement your communication strategies using PowerBase / CiviCRM (Day 3 only)
The following materials REVERB Training in NYC on July 8-10th, 2015. Feel free to use them for your work. If you reuse them, please be sure to acknowledge where they came from. If you have any questions contact Jessica at jessica@progressivetech.org or (512)782-8467.
Training Agenda, Participants, & Forms
REVERB Training Materials
Day 1
- What does Communications Integration look like
- Communication Strategies
- SPIN_StrategicCommunications
- Smart Chart 3.0
- Kellogg Strategic Communications Plan Template
- Agile Planning - Workflows
- Elevator Pitch for your Website
- Email still matters
- Website and Email Metrics handout
- Website is your Hub
Day 2
- Storytelling with Social Media
- Storytelling using Videos
- Harnessing the Power of Data
- Your Organizational Data Worksheet
- Informing your Communications with List Building, Segmenting, and Data Analysis
- Storytelling with Photos
Day 3
Training Category:
Communications