Start by creating groups of people to exclude from your mailing:
Create group for people that have opened the emai:
- Go to:
Search -> Advanced Search
- Select Mailings accordion
- Select your mailing
- Click the button for opened so that you get those who opened it
- Click Search and then take the option to add these people to a regular group called "Responded to Mailing X" (replace X with a descriptive name of your mailing)
- Go to:
Optionally, add people that have registered for your event to your group
- Go to
Search -> Advanced Search
- Select the Events Accordion
- Select the event you are tracking
- Select the appropriate participant status, if needed.
- Click Search and take the option to add these people to the group that you created above
- Go to
Sending the next Email
- Send to the same group who received the first email
- Choose to exclude the group you just created above.
Note: If you experience very slow searches when looking for people who have opened previous emails, you may consider purging old email statistics.
Category:
Email and Postal Mailings