The 2-day Grassroots Fundraising & Technology Training will help groups understand how to integrate their grassroots fundraising with their on-going organizing and communications activities. We emphasize multi-channel approaches to grassroots fundraising so that online and on-the-ground activities are highly coordinated and inter-connected. We will also help groups build their skills to implement and coordinate their data practices, fundraising tasks, and communications through using PowerBase or CiviCRM, an open-source Constituent Relationship Management platform (CRM).
Our approach to our grassroots fundraising program is holistic. We will:
- Elevate the concept that grassroots fundraising is organizing, it’s just that one of the organizing goals is raising money
- Build an internalized understanding among participants of the elements of an integrated fundraising approach and how to design an integrated fundraising campaign
- Help groups understand, develop and successfully implement a sprint fundraising campaign – a multichannel fundraising campaign of limited duration – one that’s connected to medium and long-term fundraising goals
- Stress the importance of integrated online and offline communications activities using a multi-channel approach
- Identify best practices specific to data collection and data management with a particular emphasis on how to approach each with an integration mindset
- Lay out a clear step-by-step methodology that groups can use/ & adapt for their organizational capacity and fundraising needs
- Talk about how an organization’s future grassroots fundraising potential is linked to the data collection practices starting from the very first contact – with an integrated mindset
- Help groups build the concrete skills they need to use PowerBase or CiviCRM – an open source Constituent Relationship Management System (CRM) -- effectively as a tool to support their grassroots fundraising campaigns
Training Category:
Fundraising
