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Behind the Curtain: What non-profits can learn from the Obama Campaign’s online strategy - February 17th, 2010

Submitted by Alice on February 3, 2010 - 3:07pm.
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Katherine Mackenzie, a consultant for M+R Strategic Services will take us behind the scenes of the Obama Campaign’s new media strategy. She will be presenting key findings from the report Online Tactics and Success: An Examination of the Obama for American New Media Campaign that M+R Strategic Services prepared for the Wilburforce and Brainerd Foundations.

The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.

Here are links to additional materials:

  • Click here for the 2009 Benchmark study that analyzes online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations
  • Click here for other articles and best practices in the publication section of the M+R website
Training Materials: 
Click here to watch the recording.

PowerBase Pilot Project Training - Batch Update with Participant profile

Submitted by Alice on October 20, 2009 - 4:19pm.
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This session focuses on the workaround to do batch updating of event participants' information using profiles. We will be working on the PowerBase solution during the development of Phase II.

Training Materials: 
Recording of PowerBase Pilot Project Training

PowerBase Pilot Project Training - Day 5

Submitted by Alice on October 20, 2009 - 3:58pm.
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Here's the recording for Day 5 on:

  • working with profiles and groups
Training Materials: 
Recording of PowerBase Pilot Project Training Day 5

PowerBase Pilot Project Training - Day 4

Submitted by Alice on October 8, 2009 - 8:50pm.
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Here's the recording for Day 4 on:

  • working with the email salutation field and token for email message templates
  • Understanding Profiles
  • Creating Profiles for Search views [to be revisited on Day 5]
  • Creating Profiles for Batch updates
  • Creating Profiles for use with online Event Registration
Training Materials: 
Recording of PowerBase Pilot Project Training Day 4

PowerBase Pilot Project Training - Day 3

Submitted by Alice on October 8, 2009 - 8:45pm.
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Here's the recording for Day 3 on:

  • Configuring your email
  • Sending direct email to an individual or group of contacts
  • Sending mass email using message templates
  • working with tokens in an email message template
Training Materials: 
Recording of PowerBase Pilot Project Training Day 3

PowerBase Pilot Project Training - Day 2

Submitted by Alice on October 8, 2009 - 8:37pm.
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Here's the recording for Day 2 training on:

  • Searches
  • Smart groups vs. static groups
  • Exporting contacts
  • Creating Events
  • Creating Activities
Training Materials: 
Recording of PowerBase Pilot Project Training Day 2

PowerBase Pilot Project Training - Day 1

Submitted by arif on October 5, 2009 - 2:52pm.
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Below is the recording for the first PowerBase Pilot Project training on:

  • Administrator Tasks: creating new user accounts, permissions and roles, creating contact records for staff in PowerBase
  • Configuring PowerBase with custom data
  • Relationships between Individuals and Organizations
  • how to handle householding
Training Materials: 
Recording of PowerBase Pilot Project Training Day 1

PowerBase Pilot Training - September 14, 2009

Submitted by Alice on September 22, 2009 - 11:00am.
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Here are the training materials we used for our 1st PowerBase training for the pilot groups on September, 14, 2009 in San Francisco at the Mitchell Kapor Foundation.

PowerBase Webinar: Data Cleaning Tips

Submitted by Alice on September 8, 2009 - 2:48pm.
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Here are tips and resources in cleaning your data and preparing your data for import into PowerBase.

Training Materials: 
Click here to watch the recording.

PTP Kicks Off the PowerBase Pilot Project

Submitted by Alice on July 2, 2009 - 8:51am.

Increasingly, organizers are aware of the central role that databases play in their work. However, as it stands right now, every organization has a uniquely inadequate, customized database. In fact, most organizations have more than one database, which only serves to exacerbate the problem.

For years, organizers have been pushing PTP to tackle this database problem, knowing that PTP's understanding of the field and our knowledge of the unique challenges faced by organizers would result in a database solution you could trust.

This year, we're launching the PowerBase project to create a database that works for organizers.

Find out more at the PowerBase website.

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